About AOC
Operational Expertise Built Inside the Game
15 years of experience across the Centennial Conference, Ivy League, and Big Ten — brought directly to your department.
Meet Julie Toland
Owner, Athletic Operations Consulting
Conference Experience
Julie Toland founded Athletic Operations Consulting after 15 years working inside collegiate athletic departments — 12 of them at the collegiate level across three of the most demanding conferences in the country: the Centennial Conference, the Ivy League, and the Big Ten.
That experience spans the full operational spectrum: facility operations, event and game operations, capital projects, recreational operations, sport administration, and the strategic and structural work that holds a department together. Julie has built capital plans, strategic plans, job descriptions, and administrative frameworks from the ground up — and she has seen what happens when those systems are missing.
AOC exists because collegiate athletics is changing fast, and departments need a partner who can handle the foundational work — so leadership can focus on revenue generation, NIL, and the new landscape of college sports without losing sight of what makes a program run.
Education & Credentials
B.S. Sport Management
Sacred Heart University
Lean Six Sigma Certificate
Johns Hopkins University — Carey Business School
Project Management Certificate
Johns Hopkins University — Carey Business School
Executive Certificate in Organizational Leadership
Johns Hopkins University — Carey Business School
Philosophy
Keep the Foundation Solid
Collegiate athletics is a changing business. The pressure to generate revenue, navigate NIL, and adapt to a shifting competitive landscape is real — and it demands leadership attention. My aim is to make sure departments don't lose sight of the foundational goals in the process.
I handle the baseline work: making sure games happen, staff is supported, student-athletes have a positive experience, and the department functions effectively while working toward its future goals. That's not glamorous work, but it's the work that keeps everything else standing.
"My objective is to keep departments running in times of need and improve their function so coaches and student-athletes are not impacted by organizational change."
Why AOC
I'll Meet You Where You Are
Every department is different. Some have new leadership and need a third-party perspective on the operation. Some are looking to make changes but don't have the bandwidth to drive them. Some have a specific problem that needs solving. Some just need temporary support during a gap in staffing. AOC is built to serve all of those situations — not just the ones that fit a standard consulting model.
Third-Party Perspective
New leadership transitions benefit from an objective operational assessment — someone who can see the department clearly without internal politics or history.
Bandwidth on Demand
When your team is stretched thin, AOC steps in to carry the operational load — solving problems your staff doesn't have the capacity to address.
Continuity During Transitions
Staff gaps and leadership changes don't have to disrupt operations. AOC provides experienced interim support that keeps the department moving forward.
Let's Talk
Ready to Work Together?
Whether you need a full operational assessment or targeted help with a specific challenge, the first step is a conversation.